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Plugin licensing

Purchasing a plugin from this site gives you non-exclusive limited license to use the plugin in accordance with these Terms and Conditions.

Software license

The software for all of our plugins is licensed under the GNU General Public License v2.0 or later.

Plugin license key

In addition to the software license, you will receive a non-transferable plugin license key.

For annual licenses, plugin license keys are valid for 1 year from the date of purchase. They must be renewed each year in order to remain valid. Prior to the expiry of the plugin license, we will contact you with details on how to renew.

For free trial licenses, the plugin license key will initially be valid for 14 days free of charge. If payment is made after 14 days then it will convert into an annual license which will be valid for 1 year from the end of the free trial.

For lifetime licenses, plugin license keys are valid forever and never need to be renewed.

You need a valid, active license key in order to access updates and support for the plugin.

You may not share, sell or give away access to your license key. License keys are only transferrable by contacting us to request the transfer to a new owner.

We reserve the right to revoke any license keys that have not been used in accordance with these Terms and Conditions.

Annual subscription

When you purchase a plugin on a yearly plan (which includes all free trials), an annual subscription will automatically be created using your chosen payment method. If your subscription remains active then the plugin license key will automatically be renewed each year so that you can continue accessing updates and support with no break in service. You will automatically be billed using your original payment method when the license renews each year.

You can cancel your subscription at any time from your account, or by contacting us via our Support Centre.

For annual licenses, if you cancel your subscription before your license key expires then you will continue receiving updates and support until it expires at the end of the 1-year period.

After your annual license key expires, you can continue using the plugin but will not be able to receive updates or support. There are no guarantees that the plugin will continue working with future versions of WordPress or other plugins such as WooCommerce.

If your annual license key expires then you can re-purchase the plugin at any time. This will resume your access to updates and support under a new license key.

For free trials, if you cancel your subscription before the free trial ends then you can continue using the plugin and receiving updates and support until the end of the free trial; after which the plugin will stop working on your site. To reactivate it and continue using the plugin, you must purchase a paid plan and get a new license key.

Lifetime license

When you purchase a lifetime license, it will remain valid indefinitely and there is no expiration date. You are not required to renew the plugin in order to continue receiving access to support and updates.

You will have access to all future updates that are released for the plugin. You will also receive access to support in using the plugin for as long as it is owned by YMMV LLC.

Plugin delivery

On receipt of successful payment, you will be able to access the plugin files and license key directly from the order confirmation page. You will also receive an email with this information. You will be able to access the plugin files and license key from your account for as long as you hold a valid license key for the plugin.

If your license key expires or is otherwise revoked or refunded, then download access will be discontinued until the license key is renewed.

Automatic plugin updates

Automatic updates are available for as long as you hold a valid and active license key for the plugin. Updates will be made available to you from the WordPress dashboard.

You can also download the latest version of the plugin from your Account page. Older versions are available from us on request.


Our plugins are guaranteed to function correctly on a new installation of WordPress using a default WordPress theme. We do not guarantee they will function with third party plugins, themes or with all web browsers or hosts. If you have any compatibility issues with one of our plugins then we will support you as best we can, according to our support policy (below).

Our plugins are provided “as is” without warranty of any kind, expressed or implied (as per GPL v2). We will not be liable for any damages resulting from the use or inability to use our plugins. This includes but is not limited to indirect, direct, special, incidental or consequential damages or losses, including data loss.

Plugin support

When you buy a plugin from YMMV LLC, you can receive support for as long as you have a valid license key.

Scope of support 

The plugin support includes:

  • Help with any issues specifically relating to the plugin you have purchased from us.
  • Any issues relating to using the plugin with third party plugins that we officially integrate with.
  • Minor CSS tweaks to fix styling issues related to usage of our plugin with your theme or a plugin that we officially integrate with.
  • Advice on how to use our plugins in creative ways (without customization) to achieve different business objectives. This can include advice on how to combine our plugins with third party plugins to add functionality.
  • Advice on how to get the most out of our plugins.
  • Supporting up to two people at your organization for each license key, regardless of the number of sites that the plugins are used on. For example, we are happy to provide support to the store owner and their web developer.

It does not include:

  • Deactivating themes and plugins to investigate possible conflicts/bugs – instead, we will advise you of how to do this.
  • CSS changes to improve the appearance of the plugins with your theme (other than where information is displayed in an incorrect way).
  • Complex or time-consuming CSS changes to fix styling issues with your theme or a plugin that we officially integrate with.
  • Functionality conflicts with the theme or other plugins (e.g. JavaScript errors or conflicts).
  • Customizing the plugin beyond its intended use.

Support with older versions of WordPress, WooCommerce and our plugin – we test with older versions down to the version listed on the plugin sales pages. However, if you discover a problem with older versions, then we will require you to update to the latest version before we will provide support.

Supporting more than two people under a single license key. If additional people require support then you should purchase multiple license keys.

Whilst we attempt to provide the best possible support for our plugins, we do not guarantee that any support query will be resolved in a way that you are completely satisfied with, or within a specific timescale. If you discover an issue within 30 days of buying or renewing the plugin and we cannot resolve your problem, then you are entitled to a full refund under our 30 day money back guarantee.

Third party plugins

We only guarantee compatibility with third party plugins in the following circumstances:

  • WooCommerce 
  • Themes and plugins listed in the ‘Official Integrations’ sections of our compatibility pages for plugins which have a compatibility page in the knowledge base.

For themes and plugins listed in the other sections of the compatibility pages, we do not guarantee compatibility but have tested with them and believe they work together; or the author of the other plugin has guaranteed compatibility and will provide the support.


We aim to respond to all support requests within adequate timescales. Our official support hours are 10am-8pm ICT, Monday to Friday – excluding bank holidays and other official holidays. The timescales listed below refer to these working hours.

Support requests are prioritized based on the type of license:

Priority Support is reserved for customers with an active Business or Agency license. Customers purchasing these licenses will receive an email with access to a priority support request form. Support will only be prioritized for requests received via this form. We respond to new priority support requests within 8 hours, and follow-up requests within 24 hours.

Standard Support is provided to customers with an active Starter license. We respond to standard support requests within 1 working day, and follow-up requests within 2 working days.

While we do not guarantee that we will resolve the request in these time period, we will acknowledge it and communicate with the customer as appropriate to help resolve the issue.

Price changes

YMMV LLC reserves the right to modify, change, cancel or upgrade the price or terms of a plugin subscription and/or license key without prior notice or consent.

If you have an active subscription then the plugin will be renewed at the cost you originally paid, regardless of the cost for new customers. If you have cancelled your subscription then you must renew the license key at the current purchase price.


All plugins sold on this website are the property of YMMV LLC. You may not claim intellectual or exclusive ownership rights to any of our plugins.

Website & plugin content

All content on this website and throughout the plugin is the property of YMMV LLC. This includes images, videos, documentation and other information. It may not be redistributed without permission or consent.

Storage of personal information

When you purchase a plugin from YMMV LLC, we will store the following information relating to your purchase:

  • Name
  • Email address
  • Billing address
  • VAT number (if applicable)
  • To ensure EU VAT compliance, we use your IP address to determine your country

You may contact us at any point to request that this information is deleted.

We do not have access to your payment information at any point. Payment is taken securely via either PayPal or Stripe, and your payment data is treated securely according to their respective privacy policies.

Email communication

As well as emails relating directly to your purchase, YMMV LLC may occasionally send you emails relating to the plugins you have purchased from us. For example, we will email to notify you of important new features that may benefit your website. You may opt out of these emails at any time without penalty, although this means that you may miss important new information about the plugin.

We will never sell or release your email address to any third party vendors.

License Agreement

By purchasing a plugin from YMMV LLC, you indicate and consent that you have read and agree to these Terms and Conditions.


If any part of this agreement is declared unenforceable or invalid, all remaining clauses shall remain binding.

Changes to Terms and Conditions

We reserve the right to update these Terms and Conditions at any time for any reason, without prior notice or consent. You can visit this page at any time to view the current version.

Privacy Policy

Plugin purchases

We collect information about you when you purchase a plugin from our store. This information includes your name, email address, billing address, payment method and IP address.

Storing this data also allows us to:

  • Send you your order receipt and plugin download link.
  • Send you important account/service information.
  • Respond to your queries, refund requests, or complaints.
  • Process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests.
  • Set up and administer your account, provide technical and/or customer support, and to verify your identity.

Please note that we do not store any payment information or credit card details on our website. If you purchase using PayPal then your payment is securely handled by them. If you pay by credit card, then your credit card details are securely processed by Stripe, who provide our payment processing facility. You can read Stripe’s Privacy Policy and PayPal Privacy Policy for more information.

When you visit any page of our site, we may  use your IP address to determine your local currency in order to set the correct price for that plugin.

When you purchase a plugin, an account will be created for you automatically. A secure password is randomly generated and linked to the email address you provided during checkout. This information will be emailed to you so you can login to your account in future. You can use your account to view your purchase history, access downloads, and generate invoices.

If you leave a plugin review, we store the information entered in the review form for the purposes of displaying the review on the relevant plugin page. We display your name and review on the website, but not your email address. If your email address is associated with a Gravatar (see Comments above), we will display your Gravatar profile picture next to the review.


If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics to collect anonymous statistics about our visitors. This information includes, but is not limited to, the browser and operating system that was used, the visitor’s location, the pages visited during a given session, the date and time of the visit, and the page that was visited before arriving on our website (the referring page). If you purchase a plugin from our store, we record the value of the transaction in Google Analytics.

We use this information to analyse visitor and customer behaviour, to identify sources of website traffic, and make improvements to our website and plugin store. We do not use any of the Advertising Features provided by Google Analytics.

How long we retain your data

For users that register on our website (if any), we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

If you send us a message or support request via one of our contact forms, this information will be held for 5 years.

If you purchase a plugin from us, the order and customer details are retained indefinitely. This is for tax, accounting and reporting. Your user account (created automatically during checkout) is also stored indefinitely. Please contact us if you would like to delete your account.

What rights you have over your data

If you have an account on this site, have made a purchase from us, or have left comments on our blog, you can request to receive an exported file of the personal data we hold about you, including any data you have provided.

You can also request that we erase any personal data we hold about you. However this would not include certain data we are obliged to keep for legal or security purposes.

To request your data export file, or submit a data erasure request, please contact us.

Contact information

If you have any questions about this privacy policy or any other related concerns, please get in touch with us via our Support Centre.

Refund policy

We firmly believe in our products, but we understand that they may not work perfectly on every website, and may not meet your needs. If you change your mind for any reason then we will be happy to provide a full refund within 30 days of the date of purchase or renewal. No refunds will be given more than 30 days after the purchase/renewal date.

We recommend that you contact us before requesting a refund if you have problems getting one of our plugins to work, or are unsure of its features. We can often resolve any problems, although you have a right to a full refund at any time within the first 30 days after purchase.